Comment on posts to share your opinions. Be seen as someone with an opinion in your industry.
Complete 100% of your profile, fill every section and keep it up to date. Update it regularly to ensure you stay fresh on your networks time feeds.
Include internal links to your content. When you create blog content make sure to link to at least three posts on your own site.
Ensure your profile picture is professional and representative of what you do. If you are holding a dog in your picture, it should be because your work with animals.
reate Facebook Ads with a warm audience. A warm audience is an audience that is already familiar with your brand.
Analyze your results. Unfortunately, the vast majority of people don’t analyze the results they get on social media. There are great platform tools and third-party tools that can help you analyze and optimize your social media efforts.
Have evergreen content automated. Evergreen content is content that is always relevant to your audience and never goes out of date.
Optimize website content for social media sharing. When people share your content from your website to social platforms, you need to make sure that it is being shared in the best way possible.
Use a social media management tool. Social media management tools can help you streamline all your day to day activity on social media.
Share controversial content – In order to build a strong social networking presence, try releasing content that features controversial thoughts or opinions. Doing so is a quick way to gain attention within your industry.
Respond to negative feedback appropriately – If you do see negative mentions, address the reviewer right away by offering other an explanation or some type of promotion.
Set up Google Alerts to track brand name mentions – Google Alerts will inform you when your business is mentioned online, giving you the opportunity to either amplify a positive comment or provide solutions to a negative one.
Add social sharing tools to your blog – Increase your social media presence by making it easy for viewers to share your blog posts on their own social networking profiles.
Run promotions rewarding user-generated content – To encourage your followers to engage with your brand, run promotions that reward personalized content.
Experiment with Facebook Ads to increase “Likes” – One particular style of Facebook Ads will allow you to specifically target “Likes” instead of click-throughs. These may be particularly useful when your page hasn’t yet built up a following and is still new.
Create polls on your fan page Timeline – Posting polls to your Timeline will be engaging, and can offer useful insight into your consumers’ preferences.
Maximize the “About” description – Since you can’t include a call to action in your cover photo, use your limited “About” description characters to insert a call to action.
Create cover and profile images that help promote your brand – Your page’s cover and profile images are the first things your visitors will see on your page, so make them count!
Make sure social followers can see your content – Facebook’s launch of “Promoted Posts” means that not all page followers will see your updates in their News Feeds, unless you pay for this to occur.
Offer promotional benefits to social followers – Give your followers a reason to follow and share your web content by offering an exclusive discount or free product.